00:00:00 - Intro.
00:00:29 - The initial reluctance followed by realization of the potential of pickleball.
00:01:23 - Curtis shares the origin story of Paddletek, from a garage startup to a major brand.
00:01:44 - The first major event in Arizona, and the overwhelming response.
00:06:57 - Discussion on Curtis's career background prior to Paddletek.
00:07:22 - The inspiration from his grandfather and the transition from corporate to entrepreneurship.
00:11:31 - Importance of not just gimmicky innovations.
00:16:31 - Evolution of paddle technology from initial designs to current models.
00:16:31 - R&D focus on player needs and performance.
00:16:31 - Story of specific paddle innovations, such as the Anna Leigh Waters paddle.
00:18:41 - Adjustment and improvement process based on player feedback.
00:31:36 - Discussion on PB core testing and its importance.
00:31:36 - Exploration of paddle design and future innovation perspectives.
00:47:11 - Paddletek's adjustments during the period of change (pandemic, market pressures).
00:47:11 - Strategic decisions regarding manufacturing location and material sourcing.
00:42:57 - The decision to pay players during the pandemic.
00:42:57 - The relationship with Anna Leigh Waters and Christian Alshon.
01:18:35 - Reasons behind merging with Pro XR and boundless pickleball under UPP.
01:18:35 - Anticipated benefits in innovation and market strategies.
01:47:02 - Concerns about the evolution of the sport and maintaining its original appeal.
01:47:02 - Paddletek’s commitment to maintaining manufacturing in the USA and focusing on innovation.
01:57:15 - Curtis reflects on leadership and company culture.
01:57:15 - Grateful Failure, Greatest Fear
