Name: Pickleball Content Creator scales to 5.2 Million Views, Partnering w/ BIG Brands, Cold DM Tactics
Uploaded: 2025-02-26T12:00:04.000Z
Duration: 4424
Description: In this episode, we sit down with Elly Smith, a passionate pickleball player who has turned her love for the sport into a vibrant career in content creation and...

In this episode, we sit down with Elly Smith, a passionate pickleball player who has turned her love for the sport into a vibrant career in content creation and social media. Elly shares her journey from managing a coffee shop in Illinois to embracing the challenges and unknowns of the growing pickleball industry. Through candid discussions about personal growth, career transformation, and the courage to pursue the unconventional path, Elly unveils her creative process, the challenges of creating content that resonates, and the strategies behind forging meaningful collaborations with big names in the pickleball world. Whether you’re a sports enthusiast, an aspiring creator, or someone seeking inspiration for navigating life's uncertainties, join us as Elly Smith delivers an insightful look into living life with passion and purpose on the Fail First Podcast.

Find Elly here:

Instagram: @its.elly.smith
tiktok: @its.elly.smith

00:00:00 Intro

00:00:47 A plan, not a Bible.

00:02:02 Elly Smith talks about turning pickleball into a career.

00:02:31 Elly's fearless leap from coffee shop manager to pickleball.

00:05:49 Elly opens up about the personal pain that drove her.

00:07:41 Elly recounts how she stumbled into pickleball during the pandemic.

00:10:15 The competitive spark and initial success in pickleball tournaments.

00:11:31 Elly describes her evolution in the pickleball community.

00:13:58 Transition from pickleball player to creator and influencer.

00:15:02 Motivation and satisfaction in content creation.

00:17:12 Perspective on failure and turning points.

00:20:08 Elly discusses imposter syndrome throughout her creative journey.

00:27:58 The challenges of recognizing and navigating burnout.

00:32:20 Discussing strategies for growing as a creator.

00:38:34 Elly shares her experience with burnout and recovery strategies.

00:41:52 Advice for aspiring influencers reaching out to brands.

00:47:00 The importance of authenticity in brand collaborations.

00:49:27 When and how to balance free content with paid collaborations.

00:55:23 Maintaining relevancy in the fast-evolving world of pickleball and social media.

00:58:22 Elly's involvement with the Empower Her Pickleball Retreat and its impact.

01:04:52 Elly reflects on adapting content to personal style and recognizing opportunities.

01:07:49 A sneak peek into what Elly’s 2025 content may look like.

01:10:24 Elly’s failures she's thankful for and the personal growth stemming from them.

01:11:57 Greatest Fears and the pursuit of a life with no regrets.

01:13:17 Concluding remarks and deep appreciation for Elly’s insights.

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