“We’re excited to introduce MUNICIPAL to America’s fastest-growing sport,” said Wahlberg. “The pickleball community embodies the principles our brand was built on: dream, plan, hustle, repeat. It’s a community of people who push themselves to be their best, both on and off the court, and that’s the driving ethos of MUNICIPAL.”
MUNICIPAL is previewing an exciting new product at the Pickleball World Championships. Wahlberg will debut MUNICIPAL’s first-ever court shoe, the CRT-01, giving fans an exclusive opportunity to try it on and be among the first to pre-order the shoe ahead of its early 2027 release. MUNICIPAL has also teamed up with JOOLA, one of pickleball’s leading brands, bringing together two companies united by a shared philosophy of grit, determination and the pursuit of excellence. Wahlberg and select players will wear MUNICIPAL x JOOLA apparel created specifically for participants of the exhibition match, while the new court shoe will be available for on-site try-ons and pre-orders at Pickleball Central.
The World Championships activation builds on MUNICIPAL's growing presence in professional pickleball. In August, the brand announced a multi-year partnership with Major League Pickleball's Dallas Flash, becoming the team's official apparel partner beginning with the 2027 season. The partnership will see MUNICIPAL outfit players and team personnel in competition uniforms, performance gear and lifestyle apparel, further underscoring the brand's commitment to the sport.