At the Atlanta Slam, Connor Pardoe—CEO of the PPA Tour and Major League Pickleball—joins the @Pickleballtv desk to break down the landmark $225 million investment into Pickleball Inc., led by Apollo Sports Capital and billionaire investor Tom Dundon.
This deal doesn’t just inject capital—it fundamentally reshapes the business of pickleball. The investment values Pickleball Inc. at approximately $750 million and brings together the sport’s top assets, including the PPA Tour, Major League Pickleball, retail, media, and technology, into one unified ecosystem.
With over 24 million players in the U.S. alone and rapid global growth, institutional investors are betting that pickleball is far more than a trend—it’s the next major sports property.
In this interview, Pardoe shares:
* What this investment means for the future of pro pickleball
* How it impacts players, fans, and the overall growth of the sport
* Why now is a defining moment for pickleball’s long-term trajectory
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