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00:00 - Intro
01:11 - John's entry into natural and organic foods
02:29 - Opening his first natural food store, Safer Way
03:32- Relocating to a bigger location and rebranding to Whole Foods Market
04:43 -Understanding the importance of meeting the market
05:56 - Whole Foods initial goals
07:05 - Why Whole Foods was successful so quickly
08:32 - Catching the wave and riding the trend
09:24 - Venture capitalists turning down Whole Foods
10:24 - John's advice to young people...follow your passion and heart
10:45 - Reign Storm clean energy
11:04 - What did Whole Foods teach John about legacy and impact
11:50 - The importance of a great team
12:31 - Love and purpose being important business factors
13:02 - When John realized that Whole Foods would be a national company
13:36 - Expanding to the Bay Area
16:00 - Going public in 1992
16:31 - Whole Foods' biggest competitor and capitalism
18:08 - How to keep purpose and love at the forefront while scaling the company
19:49 - What John did after Whole Foods
21:07 - Johns next chapter, Love.Life
23:06 - Psychedelic and MDMA therapy
24:10 - How to life with less regrets
25:06 - The profound impact of psychedelics on business, ego, and lives
26:42 - Fish Fischer's introduction and his life of service
28:05 - Fish's introduction to golf and eventually caddying for Bubba Watson
30:00 - The community of pickleball and its ability to change lives
32:02 - Pickleball's influence on Love.Life
32:47 - How John got into pickleball
34:03 - The beauty and magic of pickleball
35:23 - Is pickleball becoming the new golf?
36:30 - Learning about people as you play pickleball with them
37:37 - What pickleball teaches people about business strategy and psychology
38:43 - Moving fast and iterating in business...and pickleball
39:59 - What John has learned about Fish from playing pickleball with him
42:09 - What John would change about pickleball
44:49 - John's favorite pro and learning from watching other players
47:13 - What John thinks people should eat before and after they play
49:49 - One message the pickleball world needs to hear from John
51:51 - Learning more about Love.Life and final thoughts
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