The Pickleball ClinicMarch 21, 202500:31:57

How JOOLA Took Over the Pickleball World | Interview with Owner & CEO Richard Lee

Introducing our two-part interview with Owner, President, and CEO of JOOLA, Richard Lee. Pickleball Clinic co-founder Aaron asked Richard about his incredible story from running table tennis tournaments to building a table tennis and pickleball product empire, how he build his business and team, challenges he's faced, and JOOLA's plans for the future. Enjoy!

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EPISODE TRACKLIST
0:00 - Intro
1:00 - JOOLA Origin Story
2:38 - Getting Ben and Collin Johns Involved
3:20 - How JOOLA Has Evolved from Table Tennis to Pickleball
6:16 - Why Richard Bought Out the JOOLA Parent Company
8:20 - Richard's Decision-Making Criteria
10:09 - How the JOOLA Acquisition Came to Be
12:02 - Developing Confidence and Inspiring His Team
13:55 - How to Build a Great Team
16:15 - How Far JOOLA Has Come as a Brand
18:05 - Dealing With Crises
20:07 - How Often Will JOOLA Release New Paddles?
22:05 - The Paddle Creation Process
24:14 - What the Pickleball Community Needs Right Now
25:25 - Misconceptions About JOOLA
27:09 - What Richard Wants the Public to Know About Him
28:16 - Work Life Balance
29:58 - What's Next for JOOLA
31:21 - What Makes JOOLA Different
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