Building Pickleball

Building Pickleball

Inside the Industry: Brand Stories, Founder Interviews & Technical Pro Breakdowns

Building Pickleball is a unique media platform that explores the sport from the inside out. Hosted by industry insider Bryan Lim, this channel bridges the gap between the business of the sport and elite-level play. It is the premier destination for those who want to understand the technology, the entrepreneurship, and the advanced mechanics that are "building" the future of pickleball in 2026. 

What you will find on this channel:

  • Building Pickleball Podcast: In-depth interviews with the founders and CEOs of major brands like JOOLA and Selkirk, uncovering the stories and risks behind the industry's biggest innovations.

  • Pro Strategy Masterclasses: High-level tactical breakdowns featuring top pros like Michael Loyd and Jack Munro, focusing on modern 2026 concepts like counter-attacking and faster kitchen transitions.

  • Technical Gear Analysis: Deep dives into the manufacturing of next-generation paddles, exploring the impact of materials like Kevlar and specialized foams on spin and control.

  • Business of Facilities: Expert advice on the logistics and economics of opening a pickleball club, from court surfaces to ancillary revenue streams.

  • Behind-the-Scenes Access: Vlogs that document 24 hours in the life of professional players, offering a raw look at what it takes to compete at the highest level. 

Is this channel for you?

  • Industry Insiders: If you are an entrepreneur or brand enthusiast who wants to know the "why" behind the business decisions shaping the 2026 market.

  • Analytical Players: For those who aren't satisfied with basic drills and want to study the precise biomechanics and equipment technology used by the pros.

  • Curious Fans: If you enjoy long-form storytelling and want to hear firsthand from the individuals working behind the scenes of the sport's most notable companies. 


Average Pickleball player takes lesson with a PRO
Building PickleballJune 16, 202600:22:44

Average Pickleball player takes lesson with a PRO

I took a lesson with PPA pro and MLP player for the Las Vegas Night Owls, Blaine Hovenier. Blaine is a 6.26 DUPR. Ranked #23 in mens doubles and #23 in mixed, he caught a lot of attention in MLP last ...

I hosted a pickleball event with one of the biggest paddle brands
Building PickleballJune 09, 202600:18:58

I hosted a pickleball event with one of the biggest paddle brands

I hosted a pickleball event in partnership with Selkirk Sport and Switchback in Austin, TX. • Selkirk discount code: INF-BP https://www.selkirk.com/ • Switchback discount code: BLIM https://goswitchba...

Stop Practicing Useless Pickleball Shots (5 Pro Tips Higher Level Playing)
Building PickleballMay 04, 202600:25:22

Stop Practicing Useless Pickleball Shots (5 Pro Tips Higher Level Playing)

Everything I learned from my lesson with Jordan Briones https://www.brionespickleball.com/ Chapters 00:00 intro 00:31 kitchen basics 02:13 kitchen targets 05:40 kitchen strategy 10:36 anticipation and...

This pro fixes 2 major mistakes as a 4.5 in Pickleball
Building PickleballApril 15, 202600:21:16

This pro fixes 2 major mistakes as a 4.5 in Pickleball

Everything I learned from my lesson with Jordan Briones https://www.brionespickleball.com/ SPONSOR: • Vuori discount: https://vuori.com/buildingpickleball Not only will you receive 20% off your first ...

what did I tell you about JOOLA
Building PickleballApril 08, 202600:11:36

what did I tell you about JOOLA

the joola lawsuit involving Franklin Sports, Paddletek, Adidas Pickleball, Engage Pickleball, Diadem Sports, Proton Sports, RPM Pickleball, Friday Labs, Facolos, ProXR Pickleball, and Volair SPONSOR: ...